Free & Paid Marketing That Works


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Matt started the Dubin Law Group, a greater Seattle injury firm, after being told by his financially-strapped employer to polish his resume. Lunches with referral sources and writing for SEO were his early marketing go-to’s.

Now growing rapidly with 4 offices, 10 attorneys, and 50 people total, Matt uses a full marketing mix that includes Google Ads, digital display ads, community events, TV, radio, and busboards.

He has a wanted-lead conversion rate of 92%, and has been rapidly growing revenues.

During this session, Matt will explain:
  • After 9 years as a solo, how he grew his team to 50 people and 4 offices
  • What he would have done earlier had he known what he does today
  • What he says to prospective referral sources that locks them in for the long haul
  • ​His highest ROI marketing channel
  • ​The wildly successful new community event he developed
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest Expert: Matt Dubin, Attorney

Matt Dubin has spent more than 20 years honing his skills as one of the top personal injury lawyers in the State of Washington. In his career, Matt has focused on protecting consumers from dangerous household products, medical mistakes, roadway accidents, and many other causes of injury. Matt has recovered nearly $20 million on behalf of his clients.

Beyond his stellar results as an advocate for his clients, Matt has made it his mission to educate the public about the personal injury process, and their rights in that process. He has given countless presentations about insurance coverage and the rights of the injured. In 2015 he consolidated his presentations into a book entitled “Maximizing Your Injury Claim; Simple Steps to Protect Your Family After an Accident.” This book remains a bestseller in the category of Personal Injury books on Amazon and other booksellers.