‘Owning the Phone’ Marketing


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Justin Lovely works to be everywhere on his prospects’ phones. And interestingly, it all begins with his podcast.

Justin has developed an efficient process for creating high-interest content that ends up on all social media platforms. 

But Justin has also developed an effective approach for obtaining motorcycle cases, and shares his details about his highest ROI marketing channel. This is an interview you won’t want to miss.

Justin will break down:
  • How he distinguishes his firm
  • ​The types of injury cases he targets
  • ​His intake and empathy training
  • ​How much he spends on marketing and advertising
  • Which marketing channel delivers the best ROI
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest Expert: Justin Lovely, Attorney

Justin Lovely is admitted to practice in all South Carolina Courts and the U.S. District Court for the District of South Carolina. His focus is on personal injury and car accident cases.

Justin has been seen on MTV’s Teen Mom 2. He has answered legal questions on a Monday morning radio show on WRNN for the Myrtle Beach listening area and is often asked to give commentary to local television stations on criminal and civil legal matters. Mr. Lovely has been asked to speak at legal conferences about the success of his law firm. He is also co-host of Carolina Justice Report podcast. 

When he is not helping clients, you can usually find him on the water fishing for whatever game fish is biting.